XO3D Studio

Product CGI Films.

Director-led films that make your product impossible to ignore.

We produce product films for brands that need more than impressive visuals. We make films that change how a viewer feels about a product — from sceptical to certain, from interested to wanting.

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Selected clients

What separates a product film from a product animation

A film has a point of view. An animation has a camera path.

Creative Direction.

Every film we produce has a named Creative Director responsible for the visual vision — the emotional arc, the material language, the rhythm of the edit. Not a project manager. A creative director.

A Director's Eye.

We approach camera choreography as a directorial instrument. Every shot angle, every movement, every cut is a deliberate editorial choice that tells the viewer something about the product.

The Complete Film.

We produce full films — not isolated renders assembled into a timeline. Sound design, grade, edit and timing are considered from the first frame, not applied at the end.

What a product CGI film from XO3D looks like

Four formats, one creative standard.

Format 01

Hero Launch Film.

30–90 seconds. The definitive visual statement for a new product. Shot-listed, storyboarded, and directed to communicate the product's essential quality in a single, coherent piece. Used for website hero, launch events, paid social and retail displays. Our most common brief.

Format 02

Feature Films.

90 seconds to 3 minutes. For products where the story is complex — a mechanism to explain, a technology to demonstrate, a brand narrative to build. Structured like a short film: opening tension, developing argument, resolution. Used for investor presentations, trade shows, and long-form digital channels.

Format 03

Campaign Suite.

A hero film plus social format cut-downs, optimised for each platform. We produce the master 16:9 film and simultaneously deliver 9:16 for Reels and Stories, 1:1 for Instagram feed, and 4:5 for Facebook — all graded consistently. One brief, one build, every format.

16:9 · Website
4:5 · Facebook
9:16 · Reels
1:1 · Instagram

Format 04

Investor & Stakeholder Films.

For products that do not yet exist physically. We build from CAD files and engineering specifications to create a film that makes investors and stakeholders understand — and believe in — a product before manufacturing begins. We have done this for EV infrastructure, medical technology and aerospace components.

How we make product films

Four stages. One delivery. A creative decision at every step.

  1. STAGE 1

    Brief & Creative Alignment

    We read the brief and ask the questions that will save time later. What is the viewer meant to feel in the final second? What story does the product's engineering tell? What is the one thing this film must communicate? We agree on answers before we open any software.

  2. STAGE 2

    Storyboard & Animatic

    We produce a storyboard — a shot-by-shot visual plan — and then an animatic: a timed moving version of the storyboard with placeholder audio. This is where creative decisions are made and approved, before a single final frame is rendered. Changes here cost nothing. Changes after render cost significantly more.

  3. STAGE 3

    Model, Material & Lighting Development

    The 3D model, materials and lighting rig are built and approved. Material and lighting tests are shared at this stage — because this is where the look of the film is decided.

  4. STAGE 4

    Animation, Render & Grade

    The film is animated, rendered at 4K, and graded to a consistent look. Sound design — whether custom composed music or specific sound effects — is integrated at this stage, not added as an afterthought.

  5. FINAL STEP

    Delivery

    Master 4K file, all platform-optimised formats, and all source assets. Delivered simultaneously. Versioned naming convention to your specification. We do not deliver in stages — we deliver everything, complete, at once.

Where they're used

Where product CGI films are used.

Launch.

Website hero. Product launch events. Paid social (Meta, YouTube). Retailer / marketplace listings. PR and press kits.

Sales.

Trade show screens. Sales deck visual assets. Retail POS displays. Investor and stakeholder presentations. Distributor training materials.

Brand.

Brand film components. Campaign hero content. Executive presentation backdrops. Award submissions. Conference keynotes.

The clients

The clients who commission product CGI films.

We work with brand directors, heads of content, marketing teams, and advertising agency producers. Our clients include consumer electronics brands, industrial technology companies, medical device manufacturers, premium consumer goods labels, and start-ups launching physical products before manufacturing is complete. We have made product films used by Sony in global marketing campaigns, by Petalite in international investor roadshows, and by Flash Motors in premium consumer launch communications.

Start the conversation

Have a product that deserves a film made for it?

Tell us what you are working on. We will read the brief, share how we would approach it, and tell you honestly whether we are the right studio for it.

Discuss your film brief

Or see how we approached the Petalite brief