Service

Jewellery 3D Animation.

Premium jewellery animation that captures the light, finish and detail luxury brands depend on.

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Selected clients

Cinematic motion for fine jewellery.

Jewellery animation done well makes a piece feel valuable. Done badly, it undermines the material, cut and setting. We work with luxury brands to deliver motion content that holds up to the standard the product deserves.

Why it works

Why brands use jewellery 3d animation.

Capture the light.

Diamonds, polished metal, brilliant cuts — rendered with the light play that defines luxury.

Pre-launch ready.

Animate from CAD before manufacturing — campaign assets in market on launch day.

Every channel covered.

Master 16:9 plus social cut-downs delivered together.

What we deliver

Built for every brief.

  1. 01

    Hero Brand Films

    Cinematic narrative films around individual pieces or collection launches.

  2. 02

    Product Animation

    Rotating, exploded and detail-focused product animation built for product pages and social.

  3. 03

    Social Cut-downs

    Multi-format social content optimised for Instagram, TikTok and luxury campaign distribution.

Process

Our jewellery 3d animation process.

  1. 01

    Share the brief.

    Send CAD, sketches or physical reference for the pieces.

  2. 02

    Define the film.

    Story, lighting language, materials and pace agreed before any frame is rendered.

  3. 03

    Create and refine.

    Animatic, render and grade — every detail signed off through review stages.

  4. 04

    Final delivery.

    Master plus every required cut, delivered together.

FAQ

Common questions, answered.

Can you make CGI jewellery look like real jewellery?
Yes — we render to PBR material standards with accurate diamond ray-tracing and metal IORs. The CGI vs photography distinction effectively disappears at production quality.
How long does production take?
Most jewellery animations run 4-8 weeks end-to-end depending on complexity.

Start the conversation

Luxury brand? Let's talk animation.

We reply to every brief personally — usually within one working day.

Discuss your brief

About the studio

XO3D is a director-led product CGI studio, incorporated asXO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft(Founder and Creative Director) andAlex Mann (Co-founder and Managing Director). Based at the Business and Technology Centre inStevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

  • Studio Stevenage, UK · New York representation
  • Company XO3D Ltd · Companies House 11876020
  • Contact info@xo3d.co.uk · +44 20 3488 3437