Product films, launch visuals and interactive experiences.

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Connor Hamilton-Smith, Head of 3D at XO3D

Team

Connor Hamilton-Smith

Head of 3D

Leading the delivery of premium product CGI for high-end product launches. Design-led craft with technical precision.

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Focus

  • Product CGI
  • Launch Visuals

Expertise

  • Lighting & Materials
  • Product Storytelling

Speciality

  • Scalable asset systems
  • Exploded visualisation

Senior-led delivery · Quality-first pipeline · Fast feedback loops

About Connor

Connor is Head of 3D at XO3D, leading the delivery of premium product CGI for high-end tech launches. Day to day, he oversees look development and quality control across projects, refining materials, lighting and realism, and ensuring every shot stays consistent with the brand and technically accurate to the product.

He’s meticulous about the details that make CGI feel truly premium: clean forms, believable finishes, controlled lighting, and clarity in how features are presented. Whether the goal is a hero image, a full launch film, or a scalable set of variants for marketing, Connor focuses on building a repeatable visual standard that holds up across every channel.

Connor works closely with product-led teams in tech and manufacturing, helping translate complex engineering into visuals that are simple to understand and high-impact. He’s hands-on throughout production and collaborative in reviews, keeping feedback loops fast, aligning stakeholders quickly, and guiding the team to deliver work that looks as good as the product performs.

What Connor leads at XO3D

  • Look development standards (materials, lighting, finish)
  • Shot/sequence quality control and approvals
  • CAD-to-CGI accuracy checks
  • Asset consistency across stills, film, and interactive
  • Mentoring artists and refining pipeline efficiency
  • Client review sessions and feedback translation

Background

Connor’s early career as a CAD specialist developed a deep understanding of precision, structure, and how products are engineered. Working closely with industry-leading teams on complex 3D model production sharpened an ability to solve technical challenges while protecting creative intent. That foundation underpins Connor’s approach today: balancing accuracy with expression, and using form, materials, and lighting to support clean, engaging visual narratives.

Your next project

Meet the work behind the studio.

Explore XO3D projects and the studio process alongside Connor Hamilton-Smith's profile. For a new project, share a product outline so the right creative and production team can be identified.

A route to consider

Launch Visuals

A directed launch suite: film, stills and channel versions, scoped around the product story and release plan.

Bring these three things.

  1. What product are you working on?
  2. What output do you need?
  3. What is the intended delivery date?

Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.