Service

Product Interactives.

Impress your customers with immersive 3D product interactives that turn browsing into engagement.

Start a conversation

Selected clients

3D interactive services

Interactive product experiences that drive informed decisions.

Interactive 3D is the most effective way to put a buyer inside your product before they own it. They can rotate it, zoom in, switch finishes and view it in context — building real confidence in the decision to purchase.

We build configurable product experiences, AR visualisers and WebGL environments for ecommerce, marketing and sales teams that need more than a flat image — proven to lift conversions and reduce return rates for premium consumer and technology brands.

Why it matters

Built to perform.

Clarify product choices.

Let buyers compare finishes, configurations and product details within one controlled experience.

Support buyer confidence.

Show scale, form and available options more clearly than a fixed gallery can, then measure the result against a defined control.

Replace photography costs.

No reshoots for new colourways, angles or finishes — one 3D asset powers every variant your range needs.

Engage your customer.

Interactive content holds attention longer than static imagery — and turns browsing into real product engagement.

What we deliver

Every interactive format in one studio.

From 360° spherical viewers to in-browser AR — built from a single 3D source, with consistent direction across every output.

  1. 01360° Experience

    Product 360° Spherical Experience

    Push beyond simple turntables. A full 360° spherical view lets buyers explore your product from every angle — top, bottom and detail close-ups included.

  2. Beats by Dre headphones — BlackBeats by Dre headphones — BlueBeats by Dre headphones — GreenBeats by Dre headphones — OrangeBeats by Dre headphones — RedBeats by Dre headphones — Yellow
    02Configurator

    Product Colourways

    Show every variation in one place. Colour and finish selectors switch instantly — the fastest way to showcase your full product range without producing dozens of static images.

  3. 03Turntable

    Product Turntables

    360-degree spin renders built for ecommerce — engaging, interactive and confidence-building at the point of decision. Drop them straight onto a product page and let the product sell itself.

  4. 04Exploded

    Interactive Exploded Visuals

    Drag-to-explode mechanisms that reveal internal structure, components and engineering detail — the most effective way to communicate how a complex product is built.

  5. 05AR

    In-Browser AR

    Place products in the real world with augmented reality. Drag, rotate and preview at true scale — directly in the browser, no app download required.

Who it's for

Built for ecommerce and launch-driven brands.

We work with consumer electronics, fashion, premium consumer goods and technology brands where the buyer needs more than a static image to commit. Conversion economics justify a richer, exploratory product experience.

Briefs come from ecommerce teams building product page assets, brand teams driving launch activity and marketing agencies needing white-label interactive production — with hosting, embedding and integration handled end-to-end.

Selected work

Interactives delivered at scale.

Petalite EV charger interactive 3D experience

Configurable 3D experience showing the Petalite EV charger from every angle, with material and detail callouts integrated into the brand launch site.

View case study
G-Lab gaming keyboard interactive product visual

Interactive gaming keyboard visualisations — colour switching, exploded views and feature reveal sequences built for product communication.

View case study
Sony WF-C710 interactive product render

Interactive product visuals supporting Sony's WF-C710 launch — colour variants and feature-led views built for web and campaign use.

View case study

How we work

Four steps. No surprises.

  1. Step 01

    Share the brief.

    Send CAD files, sketches, reference imagery or a written brief outlining the product, output platform and intended use.

  2. Step 02

    Define the interactive.

    We agree the scope — viewer type, configuration options, hotspots, hosting and integration — before development begins.

  3. Step 03

    Build and refine.

    The experience is developed through structured review stages, with shareable previews at every milestone.

  4. Step 04

    Deliver final assets.

    Embeddable iframe, hosted experience or downloadable assets — ready for your CMS, ecommerce platform or sales tools.

The advantage

Why brands choose XO3D.

Built from technical inputs.

We work from CAD files, drawings and reference material to create accurate interactive assets before physical samples are available.

Designed for performance.

Real-time, frame-accurate and optimised — built to load quickly and run smoothly on every device, including mobile.

Made for commercial output.

Every interactive is built to convert — clear callouts, intuitive controls and embedding that fits your existing site.

Structured for smooth delivery.

Clear stages, focused feedback and responsive communication keep projects moving efficiently.

We’re a senior team of artists and producers focused on product storytelling — combining creative direction with a technical CGI pipeline.

Meet the team

FAQ

Common questions, answered.

What are 3D product interactive images?
3D product interactive images are digital representations of products that can be rotated, zoomed and explored in 360 degrees — providing an immersive and engaging experience for customers.
How can 3D product interactive images benefit my business?
They showcase products in a more dynamic and engaging way, leading to increased customer engagement and sales. They also reduce product returns by giving customers a more accurate representation of the product before purchase.
Can I customise the interactive features of my 3D product images?
Yes. We add hotspots and annotations to highlight key features, integrate the experience with other marketing materials, and tailor controls to your audience.
What kind of products work best with 3D product interactive images?
Any product with distinct features or one that benefits from being seen from multiple angles. Strong fits include consumer electronics, jewellery, furniture, industrial hardware and premium apparel.
How are 3D product interactive images different from traditional product photography or video?
They give customers a more immersive and interactive experience than static photography or linear video. Customers can see the product from any angle and zoom into specific features — helping them make a more informed purchasing decision.

Start the conversation

Want customers to interact with your product before they buy?

We reply to every brief personally — usually within one working day.

Discuss your brief