Product films, launch visuals and interactive experiences.

Tell us about your brief Book a 15-minute call
View all pages

Service

Jewellery AR.

Let buyers preview rings, necklaces and watches through an AR experience designed for premium jewellery brands.

Start a conversation

Selected clients

Virtual try-on for considered purchases.

Jewellery augmented reality can let a customer preview a piece through a phone camera. A product viewer and a tracked try-on experience need different technology: finger, wrist, face or body tracking depends on the placement. Start with the product model, the proposed interaction and the devices to support. XO3D reviews the visual asset requirements and the technical scope before production is agreed. Test tracking and calibration on representative devices; a visual preview should not be presented as a guarantee of physical fit. The product imagery below demonstrates CGI material work, not a completed tracked try-on deployment.

Why it works

Why brands use jewellery ar.

Support purchase confidence.

Virtual try-on helps buyers inspect fit, scale and proportion before committing.

Set clearer expectations.

A calibrated preview gives the buyer more visual context for the piece they are considering.

Cross-platform.

Delivery can cover iOS, Android and WebAR based on the agreed browser and device requirements.

What we deliver

Scope the right outputs.

  1. 01

    Product viewer reference

    An interactive viewer illustrates product inspection. Finger tracking is a separate requirement to scope and test.

  2. Tracked try-on feasibility
    02

    Tracked try-on feasibility

    Confirm tracking, calibration and supported devices for the proposed placement before production.

  3. Watch placement review
    03

    Watch placement review

    Define the wrist-tracking method and scale test. Product imagery is a material reference, not evidence that tracking has been implemented.

Process

Our jewellery ar process.

  1. 01

    Share the brief.

    Send CAD or 3D files plus the pieces you want to enable for AR.

  2. 02

    Define the AR.

    Tracking method, interaction model and platforms agreed upfront.

  3. 03

    Build and refine.

    AR experience built and tested on real devices throughout.

  4. 04

    Deliver and embed.

    Deliver the agreed assets and integration requirements. GLB or USDZ files alone do not provide body or hand tracking.

FAQ

Common questions, answered.

How accurate is AR try-on for jewellery?
Accuracy depends on the source model, calibration, tracking method, lighting and device. We define those constraints before production and test the agreed experience on representative devices.
Does this work on every phone?
Device support depends on the chosen AR delivery method. We agree the supported browser and device range before production and provide an appropriate fallback where required.

Your next project

Define what try-on must prove.

Tracked try-on requires a specific tracking method, device test and scale review. Start with feasibility rather than assuming a standard 3D viewer provides it. The film reference shows material detail, not a try-on implementation.

Baresi and Caine Stella Luce watch in an exploded CGI view showing the gold case and separated components
Baresi and Caine: the Stella Luce film reveals the watch face, case detail and reflective finish. It is film evidence, not a try-on or configurator deployment. Explore the work

A route to consider

Product interactives

A product experience scoped around a useful interaction, supported devices, model performance and a clear fallback.

Bring these three things.

  1. Which item and body placement are involved?
  2. Which devices and tracking method are intended?
  3. How will scale and fallback be reviewed?

Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.

About the studio

XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-Founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

  • Studio Stevenage, UK · New York representation
  • Company XO3D Ltd · Companies House 11876020
  • Contact info@xo3d.co.uk · +44 20 3488 3437