Product films, launch visuals and interactive experiences.

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XO3D Studio · Industry

Product CGI for EV & Cleantech Brands.

Engineering-accurate CGI for a sector where technical credibility and commercial ambition must coexist, often before the product exists physically.

Selected clients

Overview

Engineers and investors. The same film. The same trust.

The EV and clean technology sector presents a CGI challenge that few industries match. The products are technically complex, EV charging infrastructure, battery storage systems, power conversion equipment, and the audiences they must communicate to are technically literate. A visualisation that misrepresents a mechanism, simplifies an engineering feature for visual convenience, or uses generic industrial aesthetics signals that the studio doesn't understand the product. In a sector where trust is everything, that matters.

At the same time, cleantech brands must communicate to non-technical investors, policy makers, and consumer audiences who need to understand the product's significance without being lost in its engineering. CGI that speaks to engineers and non-engineers simultaneously is a specific skill, not a happy accident. See how our Technical CGI service handles both audiences.

EV and cleantech CGI, Petalite hero render by XO3D Studio
Engineering-accurate CGI for a sector where technical credibility and commercial ambition must coexist, often before manufacturing begins.

Featured Work

Petalite, 1MW EV Charging Infrastructure.

Petalite 1MW EV charger product CGI

Case Study · EV Infrastructure

XO3D produced the entire visual suite for Petalite's 1MW modular EV charging system from raw CAD data, while the product was still in active development. This included 2 engineering films, 2 exploded mechanism animations, a homepage animation, 6 lifestyle stills and 7 studio renders. The product details were reviewed as the design developed during production. Used for Petalite's international investor roadshow, website hero, paid social, and trade show communications.

"The brief was to explain modular EV infrastructure. Our intention was to make the viewer feel the weight of the engineering before they understood how it worked."

Thomas Howcroft, Creative Director
  • Pre-Manufacture
  • 2 × Engineering Films
  • 6 × 6K Stills
  • Investor Roadshow

What We Produce

For EV and cleantech brands.

Pre-Manufacture Visualisation

Launch before manufacturing completes

XO3D works from CAD files and engineering specifications to produce launch-ready visuals before the product exists physically. Petalite's global launch campaign was built entirely from pre-manufacture data. Timelines aligned with your launch date, not your manufacturing schedule.

Engineering & Mechanism Films

Making complex technology comprehensible

Animation sequences that show how a system works, power flow, modular assembly, charging sequence, at the correct level of technical detail for each audience. We work with your engineering team to ensure mechanism sequences are accurate.

Investor-Grade Visuals

Making investors believe before they understand

CGI for investor roadshows, pitch decks and stakeholder presentations. The visual standard that makes a complex technology feel credible and significant to non-technical audiences.

Technical Documentation

Accuracy that satisfies engineers

Renders and animations for technical sales materials, distributor documentation, and compliance submissions. Produced to the dimensional accuracy required for technical review, with a note on what is accurate representation versus interpretive visual clarity.

FAQ

EV & cleantech CGI questions.

Can you work with products that are still in active development?
Yes, and this is a core competency for XO3D. The Petalite project involved multiple active product design changes during production, with the CGI updated to reflect each revision. We build production processes around this: version control on 3D files, clear change-request procedures, and a modular model structure that makes design updates efficient rather than destructive.
Do you sign NDAs for cleantech projects?
Yes. XO3D signs NDA before reviewing technical files as standard. Cleantech and EV projects often involve IP-sensitive engineering data, pre-launch product specifications, and proprietary mechanism designs. We are happy to sign your NDA before any files are shared.
Can you produce CGI for both investor and consumer audiences?
Yes. The Petalite project produced visuals used simultaneously for an international investor roadshow, consumer website content, and trade show communications. These required slightly different visual treatments, the investor materials emphasised engineering complexity and scale; the consumer materials emphasised ease of use and future relevance. Both came from the same 3D asset and the same production process.

Start the conversation

Working on EV or cleantech product visualisation?

Tell us about the product and what stage of development it's at. We'll tell you what's possible and how we'd approach it.

Planning your project

Make the system understandable.

An infrastructure product has more than one scale. There is the component, the unit, the installation and the wider system it belongs to.

XO3D creates product CGI for EV and cleantech communication. We plan those views around what the audience needs to understand, from a product reveal to a technical explanation.

Tell us about your brief
Petalite electric vehicle charging unit in a product reveal
Petalite charging system. Explore the project

Move from system to detail.

Establish the context first. Then show the connection, modular feature or operating sequence that makes the product distinctive.

A wide view can explain arrangement. A closer view can clarify the physical interface. A simplified graphic can support an explanation when a photoreal shot would obscure it.

Keep product claims approved.

Supply the product version, operating description and approved claims. Any visualisation of energy flow, capacity or performance needs a clear basis and a named reviewer.

The film should distinguish physical product behaviour from explanatory graphics. A compelling visual is not a test result.

Work before installation.

CGI can help when a finished installation is unavailable to film. The source data and approved design determine what can be shown.

Site context, layout and scale references should be agreed explicitly. Proposed configurations need to be identified as such.

See Petalite.

The published Petalite case shows CGI for an EV charging system, with product films, supporting assets and process material. It is a relevant example of communicating infrastructure through a product story.

EV and cleantech questions.

Can one production address engineers and commercial audiences?

Yes, with deliberate versions. The technical explanation and the launch film can share assets while using different depth and pacing.

Can you show sustainability benefits?

Only through claims and evidence the client supplies and approves. We do not infer environmental performance from an animation.

Tell us what the system makes possible.

Share the product, audience and approved technical story.

Updated

About the studio

XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-Founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.