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XO3D Studio · Films

ImageNova x Sony Wireless Earphones 3D Animation

Sony needed to communicate the premium value of the WF-C710 wireless earphones-from water resistance and material quality to colourway consistency-in.

Client: SonyProduct AnimationNovember 2025

Sony needed to communicate the premium value of the WF-C710 wireless earphones, from water resistance and material quality to colourway consistency, in a way that felt unmistakably “Sony” across launch channels, without relying on complex live-action macro shoots.

XO3D translated those features into a high-clarity visual narrative using photoreal CGI, macro-driven product animation, and tightly controlled studio lighting rigs. The result showcases water interaction, surface detail, and finish accuracy with repeatable precision, so the same hero visuals scale across web, social, and retailer listings.

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Planning a similar film? Explore the Product CGI Films programmeor use our CGI briefing guide to define the product, audience and delivery needs.

Your next project

From film reference to your brief.

If ImageNova x Sony Wireless Earphones 3D Animation is a useful reference, tell us which part: the reveal, a product detail, the pace or the way the operation is explained. A new film begins with your own product information and audience.

A route to consider

Product CGI Films

A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.

Bring these three things.

  1. Which moment in ImageNova x Sony Wireless Earphones 3D Animation is relevant?
  2. What is your product message?
  3. Which runtime and delivery channels are required?

Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.