Service
Website Animation.
Custom motion and 3D animation built for web delivery, from hero sections to product reveals and interactive interface elements.
Start a conversationSelected clients
Web-native motion with performance in the brief.
Animation built for web delivery, with load time, mobile behaviour and accessibility considered from the start.
Why it works
Why brands use website animation.
Optimised for the web.
Polygon counts, asset sizes and codec choices planned against the agreed delivery budget.
Mobile-first.
Touch behaviour, viewport changes and mobile delivery tested across the agreed device range.
Accessibility-conscious.
Reduced-motion preferences respected, fallbacks provided, alt text included.
What we deliver
Scope the right outputs.
Hero Section Animation
Opening motion directed to communicate the product or brand before the visitor moves through the page.
Product Reveal Animation
Product showcases triggered on scroll or load, with motion designed around the page narrative.
Interactive UI Motion
Animated buttons, hover states, transitions and micro-interactions that elevate the entire site feel.
Process
Our website animation process.
- 01
Share the brief.
Send the site URL, the page context, and what you want the animation to communicate.
- 02
Define the motion.
Storyboard the animation, agree timing and interactions before production starts.
- 03
Build and refine.
Working previews shared at every stage, desktop and mobile QA throughout.
- 04
Deliver and embed.
Implementation-ready files plus embed code that fits any modern stack.
FAQ
Common questions, answered.
Will the animation slow my site?
Can it be added to my existing site?
Does it work on mobile?
Other product services
There's more.
Your next project
Fit motion to a real browsing task.
Choose whether motion introduces the product, explains a feature or signals an interface change. Plan a still alternative and avoid making the message depend on autoplay.
A route to consider
Brand Motion
A motion language that connects product, identity, timing and sound across the agreed campaign formats.
Bring these three things.
- What should the visitor understand?
- Which page positions need motion?
- What mobile and reduced-motion alternatives are required?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
About the studio
XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-Founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.