Service

Website Animation.

Custom motion and 3D animation built for web delivery, from hero sections to product reveals and interactive interface elements.

Start a conversation

Selected clients

Web-native motion with performance in the brief.

Animation built for web delivery, with load time, mobile behaviour and accessibility considered from the start.

Why it works

Why brands use website animation.

Optimised for the web.

Polygon counts, asset sizes and codec choices planned against the agreed delivery budget.

Mobile-first.

Touch behaviour, viewport changes and mobile delivery tested across the agreed device range.

Accessibility-conscious.

Reduced-motion preferences respected, fallbacks provided, alt text included.

What we deliver

Built for every brief.

  1. 01

    Hero Section Animation

    Opening motion directed to communicate the product or brand before the visitor moves through the page.

  2. 02

    Product Reveal Animation

    Product showcases triggered on scroll or load, with motion designed around the page narrative.

  3. 03

    Interactive UI Motion

    Animated buttons, hover states, transitions and micro-interactions that elevate the entire site feel.

Process

Our website animation process.

  1. 01

    Share the brief.

    Send the site URL, the page context, and what you want the animation to communicate.

  2. 02

    Define the motion.

    Storyboard the animation, agree timing and interactions before production starts.

  3. 03

    Build and refine.

    Working previews shared at every stage — desktop and mobile QA throughout.

  4. 04

    Deliver and embed.

    Implementation-ready files plus embed code that fits any modern stack.

FAQ

Common questions, answered.

Will the animation slow my site?
Any animation adds delivery work, so performance is part of the technical brief. We agree an asset budget, choose the appropriate format and test the finished implementation against the supported pages and devices.
Can it be added to my existing site?
Yes. We provide implementation-ready assets that drop into WordPress, Shopify, custom builds or headless platforms.
Does it work on mobile?
Mobile support is defined with the brief. We test the finished animation across the agreed iOS, Android and browser range.

Other product services

There's more.

Scroll AnimationProduct CGI FilmsProduct Interactives

Start the conversation

Have a site worth animating? Let's talk.

We reply to every brief personally, usually within one working day.

Discuss your brief

About the studio

XO3D is a director-led product CGI studio, incorporated asXO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft(Founder and Creative Director) andAlex Mann (Co-founder and Managing Director). Based at the Business and Technology Centre inStevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

  • Studio Stevenage, UK · New York representation
  • Company XO3D Ltd · Companies House 11876020
  • Contact info@xo3d.co.uk · +44 20 3488 3437