Service
Product Videos.
CGI-enhanced product videos built for ecommerce, social and advertising. Cinematic motion from one 3D source.
Start a conversationSelected clients
Cinematic motion built for commercial output.
We produce product videos for brands launching, explaining and presenting products. Every frame is engineered to drive a commercial outcome — sales, sign-ups, investor confidence, retailer placement.
Why it works
Why brands use product videos.
Built from CAD.
We can produce launch-ready video before the product is manufactured — straight from engineering files.
Multi-format output.
Master 16:9 plus 9:16, 1:1 and 4:5 — every platform covered from a single build.
Senior creative direction.
A named Creative Director on every brief, not a project manager — the work shows it.
Pre-launch ready.
Your video is ready when the product ships, not three months later.
What we deliver
Built for every brief.
Hero Product Films
30-90 second masterpieces designed to be the definitive visual statement for your product launch.
Social Cut-downs
Multi-format social clips graded from the master film — Reels, Stories, feed and feed-vertical.
Explainer Videos
How-it-works films built for complex products — internal mechanisms, technology and assembly logic revealed clearly.
Process
Our product videos process.
- 01
Share the brief.
Send CAD, a brief and your timeline. We'll respond within a working day.
- 02
Define the film.
We agree the creative direction, storyboard and outputs before any frame is rendered.
- 03
Create and refine.
Animatic, render and grade — review stages throughout, no surprises.
- 04
Final delivery.
Master file plus every platform-optimised cut, delivered together.
FAQ
Common questions, answered.
What's the difference between a product video and product animation?
How long does a product video take?
Can you produce social cut-downs from the master?
Other product services
There's more.
Start the conversation
Have a product worth a film? Let's talk.
We reply to every brief personally — usually within one working day.
About the studio
XO3D is a director-led product CGI studio, incorporated asXO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft(Founder and Creative Director) andAlex Mann (Co-founder and Managing Director). Based at the Business and Technology Centre inStevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.