Service
Product Configurator.
Let buyers explore approved product options in a browser, with a clear path from the selection to the next conversation.
Start a conversationSelected clients
Product choices, made visible.
A product configurator is a real-time 3D experience that lets a customer personalise a product on the page and see the result instantly, rather than choosing from a grid of pre-rendered images. XO3D, a director-led product CGI studio in Stevenage, UK, builds configurators from CAD so colour, finish, material, size and component options are all driven by one accurate model. That removes the need to render every combination separately and keeps the range consistent as it grows. Controls, interactions, supported platforms and integration are agreed before development, previews are shared at each milestone, and the finished experience is delivered as embed code or a component for a product page, ecommerce platform, campaign site or sales tool. Everything runs in a desktop or mobile browser with no app required, and performance is treated as part of the brief.
Why it works
Choices the buyer can see.
Make the options clear.
Show buyers what changes between approved options. Measure understanding and completed next steps against the existing experience.
Render every variant from one model.
Build the agreed options from one product source. Define valid combinations and unavailable states before development.
Cross-platform performance.
Set a device and browser test matrix, asset limits and an accessible static fallback before release.
Integration scoped to your site.
Review your platform, security policy and data handoff before choosing an iframe or component integration.
What we deliver
Scope the right outputs.
Colour & Finish Selectors
Switch instantly between every colour, finish or material variant. The fastest way to showcase your full product range.
Build-Your-Own
Let buyers configure size, components and features, building a personalised product before purchase.
Interactive Visualisers
Beyond simple selectors, interactive walk-arounds, exploded views and hotspot annotations all in one experience.
Process
Define the experience before development.
- 01
Share the brief.
Send CAD files, reference imagery and the configuration options you want to offer.
- 02
Define the experience.
We agree controls, interactions, platforms (web / mobile) and integration before development starts.
- 03
Build and refine.
Configurator developed through structured stages, with shareable previews at every milestone.
- 04
Deliver and embed.
We provide an embeddable experience ready for your CMS, ecommerce platform or sales tool.
FAQ
Common questions, answered.
What is a product configurator?
What platforms does a configurator run on?
Can it integrate with my ecommerce platform?
Start the conversation
Got a product with variants? Let's configure it.
We reply to every brief personally, usually within one working day.
About the studio
XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-Founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.
