Product films, launch visuals and interactive experiences.

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Service

Jewellery Interactives.

Real-time interactive jewellery experiences, let buyers rotate, zoom and explore every detail before they commit.

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Selected clients

Real-time exploration for high-value jewellery.

A jewellery interactive is a real-time 3D experience embedded in a product page, letting a buyer rotate, zoom and inspect a piece from any angle instead of scrolling a fixed set of photographs. XO3D, a director-led product CGI studio in Stevenage, UK, builds 360 viewers, ring configurators and close-detail zoom experiences from an accurate jewellery model. A configurator can carry metal, stone, setting, size and engraving options that update instantly, so a buyer sees the exact combination they are considering. Controls, interactions and integration are agreed before development, working previews are shared on desktop and mobile throughout, and the finished experience is delivered as embed-ready code for platforms including Shopify, WooCommerce, headless and custom builds. Real-time rendering is tuned for performance, because a luxury experience that stalls on a phone does the brand more harm than good.

Why it works

Why brands use jewellery interactives.

High-value confidence.

A clearer product view can support inspection and comparison. Any effect on sales, conversion or returns needs evidence from the actual audience, placement and measurement period.

360° detail.

Every angle, every facet, every reflection, buyers see what they're getting.

Performance-tuned.

Real-time rendering optimised for desktop and mobile.

What we deliver

Scope the right outputs.

  1. 01

    360° Product Viewer

    Drag-rotate jewellery viewers embedded into product pages, premium tactile experience.

  2. Ring Configurator
    02

    Ring Configurator

    Custom rings, choose metal, setting, stone and size in real time, see the result instantly.

  3. Detail Zoom Viewer
    03

    Detail Zoom Viewer

    Premium zoom-in experiences for inspecting micro-details, pavé settings, engravings, metalwork.

Process

Our jewellery interactives process.

  1. 01

    Share the brief.

    Send CAD or product data for the pieces you want enabled for interactive.

  2. 02

    Define the experience.

    Controls, interactions and integration agreed before development.

  3. 03

    Build and refine.

    Working previews shared throughout, desktop + mobile testing.

  4. 04

    Deliver and embed.

    Embed-ready code for your product pages or ecommerce platform.

FAQ

Common questions, answered.

Can buyers customise rings in the configurator?
Yes, metal, stone, setting, size and engraving all customisable in real time.
Does it integrate with my ecommerce platform?
We support Shopify, WooCommerce, custom builds and headless platforms via embed code.

Your next project

Make each option meaningful.

Record allowed materials, stones and settings before planning a selector. The interface must explain unavailable combinations as clearly as available ones. Reflective film imagery is a visual reference, not configurator proof.

Baresi and Caine Stella Luce watch in an exploded CGI view showing the gold case and separated components
Baresi and Caine: the Stella Luce film reveals the watch face, case detail and reflective finish. It is film evidence, not a try-on or configurator deployment. Explore the work

A route to consider

Product interactives

A product experience scoped around a useful interaction, supported devices, model performance and a clear fallback.

Bring these three things.

  1. Which choices are permitted?
  2. What geometry changes between options?
  3. What platform will host the viewer?

Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.

About the studio

XO3D is a director-led product CGI studio, incorporated as XO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft (Founder and Creative Director) and Alex Mann (Co-Founder and Managing Director). Based at the Business and Technology Centre in Stevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

  • Studio Stevenage, UK · New York representation
  • Company XO3D Ltd · Companies House 11876020
  • Contact info@xo3d.co.uk · +44 20 3488 3437