Service

3D Animation Services.

Create impactful product marketing campaigns with precision 3D animation — built from CAD, delivered to launch.

Start a conversation

Selected clients

Animation that supports launches, campaigns and product marketing.

XO3D provides premium 3D animation services for brands across multiple industries. Founded in 2017, we create animation content designed to support launches, campaigns and product marketing at the highest level.

We're collaborative and director-led, trusted to deliver launch-ready animation with precision and care.

Why it works

Why brands use 3d animation services for product films | xo3d.

Used in real product launches.

Used by ImageNova to support Sony's WF-C710 launch across pre-launch, retail and product detail channels.

Built for high-stakes campaign moments.

Created for CES launch presentations, stakeholder decks and fast-moving social campaigns.

Designed to keep working after delivery.

Repurposed across product pages, retailer listings, marketing sites and sales materials.

Engineered from CAD inputs.

We build directly from CAD files and engineering specs — accurate before production, ready before launch.

What we deliver

Built for every brief.

  1. 01

    Product Animation

    Show how a product works, why it matters and how it should feel in use, with motion designed around clarity, material accuracy and brand control.

  2. 02

    Launch Animation

    Hero films built for product launches and campaign moments — director-led storytelling that lands the product fast, with engineering accuracy throughout.

  3. 03

    Technical Animation

    Exploded views, cutaways and function-led sequences that explain how a product works — for engineering teams, sales decks, and B2B marketing.

Process

Our 3d animation services for product films | xo3d process.

  1. 01

    Share the brief.

    Start the conversation — tell us about your project and we'll arrange a brief discovery call to understand your vision and timeline.

  2. 02

    Keep in touch.

    We share work-in-progress for comments and feedback at each stage.

  3. 03

    Approval.

    Approval of each stage throughout the project with constant communication.

  4. 04

    Final delivery.

    Get your market-ready visuals from us, prepared for every channel you need.

For a launch film, feature sequence or campaign cutdown, see XO3D’s director-led product animation service. It connects the story, camera language and outputs to the commercial job of the brief rather than treating motion as an isolated technique.

Briefs that must explain a mechanism, assembly or internal product behaviour should follow the engineering-accurate Technical CGI route. A full film, stills and campaign-format system belongs in Launch Visuals.

FAQ

Common questions, answered.

What is a 3D product animation?
A 3D product animation is a video that showcases a product in three-dimensional space. It highlights features by displaying the product from various angles and demonstrates how to use it vividly and engagingly.
What are the benefits of 3D animation services?
3D animation demonstrates product features realistically, explains how a product functions, and provides a versatile marketing tool across web, social, sales and presentations.
What types of products can be animated?
From tiny devices to large machinery — almost any product can be animated.
How long does it take to create a 3D product animation?
Complexity and required detail drive timeline. A basic animation might take a few hours; a complex animation with detail and simulation could take days or weeks.
What determines the scope of a 3D animation project?
Scope is set by product complexity, animation duration, the level of simulation or detail required, and the deliverable suite. We agree scope and timeline together before production begins.

Start the conversation

Have a product worth animating? Let's talk.

We reply to every brief personally — usually within one working day.

Discuss your brief

About the studio

XO3D is a director-led product CGI studio, incorporated asXO3D Ltd in 2019 (UK Companies House 11876020). Founded by Thomas Howcroft(Founder and Creative Director) andAlex Mann (Co-founder and Managing Director). Based at the Business and Technology Centre inStevenage, UK, with representation at 244 Fifth Avenue, New York. We work with tech, industrial and premium consumer brands on product films, launch stills and interactive experiences.

  • Studio Stevenage, UK · New York representation
  • Company XO3D Ltd · Companies House 11876020
  • Contact info@xo3d.co.uk · +44 20 3488 3437