Smarter AM
Smarter AM Coffee Machine.
How CGI replaced inconsistent product photography for Smarter AM’s flagship coffee machine, delivering hero renders, full colourways and exploded views at any resolution, ready for product page, marketing and paid media.
The Brief
Consistent product imagery for a smarter morning.
Smarter AM’s coffee machine sits inside a connected-home ecosystem alongside the iKettle and Fridge Cam, but the team faced the same problem every modern brand hits sooner or later: product photography was inconsistent, and that was hurting product page conversion, paid creative and sales material.
They needed a unified visual language across every product image, hero shots, multi-angle views, all three colourways and an exploded view, rendered at a resolution that could be cropped, animated and re-used without ever losing the crisp, premium finish.
We replaced photography with high-resolution CGI: brand-led lighting, photoreal materials and a render library Smarter AM could chop and re-use across web, paid social, retail listings and PR, with total visual consistency from one image to the next.
Project answer
Why use CGI for this project?
- What we made
XO3D created a high-resolution CGI library for Smarter AM's connected coffee machine.
- Why CGI
CGI replaced inconsistent photography and kept the lighting, finish and framing aligned across angles, colourways and exploded product views.
- What was delivered
Smarter AM received hero imagery, three colourways, multi-angle renders and an exploded view for product pages, paid media, retail and PR.
The Work
From hero still to exploded view, one render library.
A complete product render library: hero stills, multi-angle views, three full colourways and an exploded view, all produced from one Master Asset for total visual consistency across every touchpoint.
A flagship still that sets the brand standard.
We built a headline product render that captures the Smarter AM Coffee Machine in its best light, clean studio lighting, precise material work and a composition tuned for hero placement on the product page and across paid media.
Modular components, made obvious.
An exploded view sequence breaks down the bean hopper, grinder, brew unit and water reservoir, communicating the engineering inside the machine in a single, art-directed frame.
A clean technical view for spec and marketing.
An isometric render that doubles as a feature graphic and a clean technical reference, perfect for spec sheets, app store creative and feature comparison content.
Premium presence, low-angle hero.
A low-angle render that emphasises proportion, finish and the considered industrial design, giving the machine a confident, premium presence on the homepage and in launch campaigns.
A precision side view for PDP and lifestyle.
A controlled side profile shot used for product page tiles, comparison grids and lifestyle compositing, same lighting language as the hero, ensuring total visual consistency across the asset library.
Colourways
Three finishes, one consistent visual language.
Black, grey and white, rendered from the same source assets with matched lighting, framing and finish. Drop-in ready for product pages, retail listings and paid social.
Client Review
“We worked with Alex and Thomas and the quality of the work delivered was superb. Great service and great results. I would highly recommend XO3D.”
BrunoDigital Marketing Manager, Smarter AM
Process
Greycard to final, locking lighting before materials.
Every angle was first reviewed in greycard. Locking lighting, composition and camera work before final materials kept the Smarter AM team in control of approvals and made the final render predictable, on-brand and right first time.
Credits
The team behind the work.
Your next project
A brief of your own.
Use the Smarter AM Coffee Machine project as a reference for the decisions you want to discuss. Identify the product detail, camera treatment or explanation that matters to your own audience, then scope the new work around your product.
A route to consider
Product CGI Films
A product film developed through creative treatment, storyboard, animatic, product review and final picture and sound.
Bring these three things.
- What is useful about the Smarter AM Coffee Machine reference?
- What is different about your product?
- Where and when does the work need to appear?
Start with an outline. We review the product, intended outputs and timing before agreeing the production scope.
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